Deus Ex Machina has arrived in California. Capturing a large foot print on the corner of Venice & Lincoln Boulevards in Venice they are here to change perceptions and the game in process. Not locked down to the separatist BS mentality of so many brands that try to front in their micro-genre, DXM just is, all in. Bikers, Surfers, Skaters, Party-ers, Hipsters, Losers, and certainly creative MF'ers, they lead the charge with their customized bikes, fill in the blanks with hand rendered graphics, minimalist single fins and a small handful of like minded U.S. brands, Loser Machine, Captin Fins and possibly Dessau some day! All of this and served up with a lovely cup of java. IF that was not enough, they've also brought in Free Willy, er that is to say.....Willy and his free mobile photo booth or Magbooth as it were. Not a lot of footy here, sorry I was in a rush. But ah, yeah there's Willy, quite proud of his socks and footwear evidentally........be there now!